β#5YearsWithRLβ Activation, Rolling Loud Miami Anniversary
In 2019, Jocelyn toured with Rolling Loud across the nation. Jocelyn conceptualized, directed, produced, and managed every interactive art installation, hiring assistance from her nationwide network pool of creatives. These activations were designed to not only cater to and entertain a 70,000+ attended festival but intentionally and positively influence attendees to learn, to play, to connect with themselves and others.
In celebration of Rolling Loudβs hometown and five year anniversary, Jocelyn highlighted the past five years of Rolling Loud festivals and created a fun timeline mural with all their flyers. In addition, Jocelyn collaborated with Rolling Loud to ask attendees what their favorite Rolling Loud moments are and those that were selected were featured on another mural. Inspired by Rolling Loudβs accomplishments, Jocelyn prompted attendees through stickers to share their five year goals and dreams. Lastly, the #5YearswithRL hashtag was activated and attendees who used the hashtag in their posts got a free polaroid photo of that post!
Videos and photos taken by Josh Gonzales. Assistant designers India Nabarro and DyAnna Moreno.
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conceptualization
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creative direction