“Legacy” Activation, Rolling Loud Los Angeles 2018

 

In 2018, Rolling Loud hired Jocelyn to install an interactive art installation . Jocelyn conceptualized, directed, produced, and managed the project, hiring assistance from her nationwide network pool of creatives. This activation was designed to not only cater to and entertain a 70,000+ attended festival but intentionally and positively influence attendees to learn, to play, to connect with themselves and others.

In 2018, the Hip-Hop community lost a lot of artists. This inspired Jocelyn to bring light to legacy and create a mural paying homage to artists who’ve passed, specifically due to drug overdose in collaboration with designer Mylkweed. This installation encouraged attendees to share their aspirations and desired legacy.

 

services

conceptualization
production management
creative direction
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