Brand Development and Management, DUSK Music Festival 2018
New up-and-coming Southwest art, music, and culinary festival hired Jocelyn to assist in developing a sincere relationship with community and local small business, as well as in developing the overall festival brand voice. What DUSK Music Festival is now as a brand is in large part credited to Jocelyn’s genuine ability to connect with and build an audience. In 2018, Jocelyn managed the marketplace, as well as all social media platforms. She developed the content strategy, as well as created the content.
services
social media managementmarketplace management
brand development
“Jocelyn is an intelligent, intuitive and talented marketer and communicator, skilled in both social media and traditional marketing. As an entrepreneur herself, she quickly and easily understood our challenges and developed a coordinated approach to communicate our brand and value proposition across all of our social media channels. The increased visibility and credibility she built for our festival allowed us to almost double the size of our followers and triple our engagement, which more importantly translated into increased sales. I can’t recommend Jocelyn enough if you are looking to create, refocus or expand the effectiveness of your brand or social media and content marketing efforts!”
— Chris Norwood, Director of Partnerships and Marketing of DUSK Music Festival
