β2020 Visionβ Activation, Rolling Loud Los Angeles
In 2019, With Jocelyn Creative Agency toured with Rolling Loud across the nation. Jocelyn conceptualized, directed, produced, and managed the entirety of every interactive art installation, hiring assistance from her network pool of creatives. These activations were designed to not only cater to and entertain a 70,000+ attended festival but intentionally and positively influence attendees to learn, to play, to connect with themselves and others. Every install also extended and served as an additional rest area.
For Los Angeles, Jocelyn emphasized on the New Year and collaborated with collage artist Dewey Saunders to create a large, collective vision board. Attendees expressed their 2020 vision, dreams and desires through collage stickers and prompts. Alongside this activation, free aura photography and readings were available.
Videos and photos taken by Josh Gonzales.
services
conceptualization
production management
creative direction