Rolling Loud Bay Area 2019
Concepts, Project and Production Management, Creative Direction: Jocelyn Valencia
Featured Muralist and Graffiti Artist: Steven Anderson
Floral Work: Rust & Flourish
Stickers and Postcard Graphic Designer: DyAnna Moreno
Assistants: Unique DaCosta and Leslie Gomez
Recap and Interview Clips videos shot and edited by William “Bj” Cooper
All images taken by Jason Bautista
Caprice Classic was inspired by the sideshow culture in the Bay. Not shown are the donut marks surrounding the car. Flowers were installed for both aesthetic purposes but also to represent the beauty of the culture. All flowers were currently in season and native to the area.
The theme of this activation was taking pride in where you are from. People from the Bay are proud to be from the Bay, so we wanted to reflect that and inspire others to do the same. “Rep Your Town” was the official statement by Rolling Loud and was incorporated in various elements of the installation (postcard and stickers).
Shown below are dedicated seating areas - created to cultivate a space where attendees can vibe and chill.