The Rolling Loud Legacy Wall And Where It Pulled Inspiration From

PC: JOSH GONZALES

PC: JOSH GONZALES

As soon as I got word from Rolling Loud that we’d be moving forward with my “Legacy Wall” idea (which was a process in itself), I was beyond stoked. A friend of mine asked me what I was most excited for about this whole thing and my answer was that to be honest… I was most excited to see everybody interacting with it and being probed to think about their own legacies. (Because what an honor is it to be able to influence others to think about such a big thing?)

Bringing this to life was definitely (I repeat) a process. One that - even though I felt confident in executing, otherwise I would’ve never pitched it - helped me grow.

I pitched quite a few ideas but “an interactive art installation” is where Rolling Loud wanted me to begin fleshing it out more. Rolling Loud LA took place in December, which is at the end of the year where people start reflecting about the past and the future, so I knew I wanted to probe attendees to think.

So I started thinking about the year we had in Hip Hop… I feel like so many times we were reminded and triggered to think about an artists legacy and what they left behind. From there, came the legacy theme.

Design-wise… I pulled inspiration from Mac Miller and Rolling Loud’s past graphic designs (from flyers specifically). I really wanted to incorporate LA in some way too, hence the Hollywood Hill on the top of the center wall with the word “legacy” replacing “Hollywood”. A few sketches later, came the sketch below.

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This (obviously) took a team. From the beginning I wanted to share this huge opportunity with an artist and allow them to feature their work in front of thousands of people. But this opportunity was something I personally manifested and worked so hard for, years for! So I was very particular about whom I wanted to share this accomplishment and experience with. If it wasn’t an LA artist (which was my first priority because it only felt right) then it had to be an Arizona artist because I wanted to show love to my home-state.

Hence, Mylkweed ended up being my featured artist. Aside from being familiar with/being a fan of his all-around work and knowing we shared common beliefs, I also knew that he had experience in bringing his art to life outside of the digital space (which was an extremely important requirement). We’ve also worked together in the past and it was a plus that’d I’d be giving someone young this opportunity (something that at his age I had zero access to and even zero awareness of the possibility of something like this).

Conversations later, he incorporated his own theme into the project and thus showcasing artists whom’ve passed from overdose (and holding a safe space for that conversation to happen) came to be.

Below is the full team! All of which helped with the project in some way, shape or form: from the installation to interacting with attendees to the breakdown.

PC: JOSH GONZALES

PC: JOSH GONZALES

I am still humbled and honored to have been able to bring this to life. And I am forever grateful for every single person that interacted with the “Legacy Wall” in any way. Below are some more photos!

If you have absolutely any questions about this project, please type your Q in the comments at the bottom of this post!

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DESIGNS BY MYLKWEED

DESIGNS BY MYLKWEED

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